It was a beautiful summer morning of 1955. Sarojini was born in a small village named Khalisa, in Azamgarh. She was wise since she was little and would conquer the world with her smile. She had a curious mind that wanted to know everything. It was not a practice to send girls to school in… Continue Reading →
This one ad is so ingrained in my neural system that there is no chance I am ever going to forget it. The Axe Perfume Ad where a bunch of girls run towards a guy who wore this perfume. Remember? Take a look- Back in 2009, an Indian man, Vaibhav Bedi sued the same company… Continue Reading →
Ever seen a lighthouse? It’s a tall tower that is designed to radiate light. They work as a navigational aid, especially to mariners. Why am I telling you about a lighthouse, when the topic is about content and content distribution? Because if content is light, content distribution channels serve the same purpose for content, as… Continue Reading →
In 2017, Audi faced a lot of backlash for including humiliating content in an advertisement featured in China. In the advertisement, while a couple is at the altar ready to take wedding vows, the groom’s mother walks up to the bride and checks her features. The message – “an important decision must be made carefully.”… Continue Reading →
It’s been 3 years working in this industry and this question still perplexes me. It’s not the answer so much. As a matter of fact, the answer is pretty straightforward. It’s the existence of this question that needs some diagnosis. Like many puzzles, the key to reach an effective solution to this one is understanding… Continue Reading →
Some Good News! John Krasinski is no new name. People know him for his phenomenal work in shows like ‘The Office’ , ‘A Quiet Place’ and ‘Jack Ryan’, among many others. He was recognised as one of the 100 most influential people in the world, by Time, in 2018. He has 4.6 million followers on… Continue Reading →
Words and design are two inseparable elements of a story. Let me give you an example. The journey of traffic lights – The idea of electric traffic lights originated in 1912. In 1920, William Potts, a policeman from Detroit invented the four-way, three-color signal, leading to the invention of automatic traffic systems. While the design… Continue Reading →
Back in 2010, our college had organised an AIDS Awareness Program. The chief guests were a couple diagnosed with AIDS who were running an AIDS awareness centre in the city. I remember they gave a speech on the basics of the syndrome that included the fact that it wasn’t contagious. That it was okay to… Continue Reading →
All these years of entrepreneurship have made me learn that the best marketing tactic is ‘honesty’. I have first-hand experience in denying the truth, or just not addressing the elephant: we have money, we just don’t know where to invest it wisely; let us first focus on building product, marketing is step no. 2 and… Continue Reading →
Recently, I had an epiphany while creating content for our Instagram page (21dtalkies). We have been doing it for almost a year now. We redefined our strategies myriad of times. We were confused. We wanted to share content that drives engagement, content that people could not miss, content that made them pause and think. Initially,… Continue Reading →
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